Snowbound
Project Type
Branding, Packaging Design
Date
March, 2026
Snowbound is a company specializing in innovative snow pants equipped with padding and integrated sensors. These sensors are designed to detect serious injuries and automatically alert ski patrol, enhancing safety for skiers and snowboarders on the slopes.
Branding
My main goal in the branding was to create a playful yet reliable identity, using a mascot to emphasize comfort and trust in the brand's dedication to safety. This includes a refreshing visual design and maintaining consistency across mediums to strengthen recognition.
Packaging Design
The packaging designs for Snowbound include a shipping box, hanging tag, and a snowboard for sponsored riders, with each element showcasing the brand's cohesive identity and featuring the mascot alongside additional elemental designs.
