Roots
Project Type
Branding, Product Design,
Advertisements
Roots is a kombucha company offering refreshing, health-focused beverages tailored for students and academic individuals seeking a natural energy boost and improved focus.
Date
March, 2026
Branding
My main goal in the branding for Roots is to craft a vibrant and approachable identity that connects with younger individuals, while staying true to the brand's core values. This includes refreshing the visual design and ensuring a cohesive presence across platforms to build recognition, foster engagement, and support growth.
Product Design
My main goal in the branding for Roots is to craft a vibrant and approachable identity that connects with younger individuals, while staying true to the brand's core values. This includes refreshing the visual design and ensuring a cohesive presence across platforms to build recognition, foster engagement, and support growth.
Advertisement Series
An engaging advertisement series designed to capture attention in educational settings, featuring vibrant banners, eye-catching hallway posters, and functional pencil pouches. Each element creates a memorable presence in their daily environment.
